What is the strategic value of your investment in an Innovation Culture?
One from the archives (Circa 2003)
There has been a lot of market talk around recently about the strategic benefits of investing in an innovation or learning culture.
These are nice concepts but you need to question just what value they deliver to your organization.
It should be understood that an investment in an Innovation Culture isn’t all about nurturing a workplace full of bright ideas.
Brainstorming and ideas workshops are just the beginning of the innovation cycle.
History is full of better ideas and geniuses who failed to make a profit. Put simply intelligence, learning, ideas are only the first baby steps to profitability, Ideas, after all, are a ‘dime a dozen’.
An investment in an innovation culture is really about developing and optimising your ability to execute either your own ideas or somebody else’s.
To be a market leader you need to be more than clever. You need to be able to consistently deliver on both your promise and your potential.
This means putting Smart People, Smart Process and Smart Technology together to ”Do More With Less” while at the same time getting the market excited about doing business with you.
If you can achieve this then Innovation will be core to your company culture and not just part of your mission statement.
Innovation is more than brilliant ideas. It is also about your ability to execute brilliantly.
