In a world full of answers you start your journey by asking the right questions
Both reports complement my themes this week on the success of the Apple iPhone and the challenges both Nokia and Google face in dominating the next wave of the Mobile Content convergence so I suggest you take a look at them today.
In the Gartner report we are told that Nokia’s worldwide market share fell by 2.7% to 36.8% in second quarter of 2009 on a year on year basis. At the same time Apple’s market share has risen to 2.5%. So by simple arithmetic it is assumed that Nokia’s loss is Apple’s gain. Obviously that is not the case.
It has taken Apple almost 3 years to reach 2.5% market share. It has taken only a year for Nokia to lose that amount.
The more compelling comparison is in the Smart Phone Market. Here Gartner suggests that Nokia have 45% of the worldwide market share while Apple now has 13.3%. Nokia has lost 2.8% while Apple has gain 2.4%.
Apple is now in the Number 3 position worldwide in the Smart phone market.
The Apple iPhone story continues to prove that the Supply Side Freemium Business Model is a Low Risk/High Return investment strategy that can rapidly build new markets and brands for any Market Leader with a well-loved and respected brand.
As I pointed out in my earlier post this week (See: How Apple dined out on 100,000 free lunches):
With the launch of the iPhone product and the apps store Apple has successfully leverage its brand to convince others to freely contribute their ideas, resources, time, energy and capital to build both a new brand and a new market for them.
By using the Supply Side Freemium Business Model Apple is now a market leader in a space where it wasn’t even on the radar 2 years ago.