Retail Touch Points reports that Microsoft & Intel are partnering to transform the digital signage experience in retail.
“Customers can use the 7-foot-6-inch multi-user, multi-touch holographic in-store screen to explore merchandise, find out about promotions, submit feedback on products, read customer reviews, view past purchasing histories and share what they have discovered with their friends via social media and mobile phone integration… Through the use of anonymous video analytics, advertisers have advanced options for reaching targeted consumers.” – Retail Touch Points
While Schematic offer a more indepth review complete with pictures and Video
“Although not intended to actually hit the streets, Intel’s latest retail concept is an interesting vision of the relatively near future of digital signage installations in retail environments” - Schematic
As we have seen before with Mobile Bar Code Readers like ShopSavvy and the inroduction of QR Codes interactive retail touch points are revolutionising the way “bricks and mortar” retailers communicate with customers. If the trend continues then it may well be the the future of Mobile Commerce is actually going to take place on location in the shops and not remotely as originally thought by most industry commentators.
If this does happen then the Mobile Commerce experience will be very different to the eCommerce experience. The market will be much larger and the technology far more influential in the sell:buy cycle.
[Updated 21-9-2010]
Other interactive technologies worth exploring include Displax’s Skin Technology and Gesturetek’s Touchscreen technology.
digital signage
February 1, 2010
It’s absolutely amazing how many businesses are implementing digital signage for advertising..our local grocery store is now using this media.