Let’s finish this journey where it started with James Burke’s original proposition for The Day the Universe Changed… “Your world is a reflection of what you know today. Change the way you think, by introducing new ideas, and you will change your world”. Now consider this old advertising truism… “Reason leads to conclusion Emotion leads to action… [Read more…]
February 28, 2010
Have you notice how much the business model for Facebook appears to be morphing into the “Walled Garden” Media App Stores employed by the Telcos and the handset manufacturers (e.g. Nokia, Apple and Blackberry)? Today the Facebook economy is a mirror of the Mobile Phone Bling economy we examined months ago in More Eyeballs and… [Read more…]
February 27, 2010
Having established that, online at least, advertising has morphed from the old “Browse with us, buy from them” model into the new “Browse with us, buy from us” eCommerce model what do we have to look forward to in the future? The thing I find interesting about the mobile phone bar code scanners like ShopSavvy… [Read more…]
February 26, 2010
Earlier this week ComScore announced that US Internet Users viewed 4 Triilion online display ads. The Top 10 display advertisers were the market leading Telcos (e.g. AT&T) and Web Brands (e.g. eBay, Ask, NetFlix). This suggests we go online not to discover what is offline but what is online. This in turn suggests that the… [Read more…]
February 24, 2010
If you have been following the blog then you’ll know one of the experiments we have been running is to discover what you can achieve in Google without investing in SOE or advertising and how much traffic a top 10 page ranking in Google can deliver to a site. We first ran this experiment in… [Read more…]
February 24, 2010
Mobile Convergence describes how the Media, IT, Telecoms and Banking Indusrties will converge into a single “MobCon” industry. This industry will become the wireless exchange of the future. The objective of owning the exchange is to profit from every transaction conducted within the exchange. This is why the Banking Industry, and not the Telcos, Media or IT, holds… [Read more…]
February 22, 2010
Back in the late 1990’s a lot of industry players tried to build an eBay for Services. Some were inspired by the “The Dawn of the E-Lance Economy” manifesto, some were HR Consultants looking to reinvent themselves by embracing the eBusiness manifesto, and others just thought it was self evident that what eCommerce was doing… [Read more…]
February 22, 2010
I noted last week that Books are about to pass games in number of Apple apps after the book publishers placed 27 thousand iPad ready titles in the App Store. It was also last week that GigaOm asked the question could the Kindle and the iPad kill quality content? “What Amazon and Apple are trying to… [Read more…]
February 21, 2010
When I originally wrote the post explaining how the biggest threat to newspapers wasn’t the Internet but the Direct Mail Industry the supporting evidence I provided was statistical data from Australia. But are the Australian figures an accurate reflection of what is happening on the ground in the US? Let’s find out. Here are the US advertising… [Read more…]
February 19, 2010
Back in the 1980’s, a decade before the Hyperlink became popular, there was the HyperCard and a new media revolution called Hypermedia. I won’t bore you with the details. Suffice to say it sounded and looked a lot like the much anticipated iPad revolution. As I have said before the IT industry is nothing if not fashionable in… [Read more…]
February 28, 2010
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