Some quick thoughts on why insight is more important than intelligence

Posted on May 15, 2010

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Not so long ago market intelligence was a very rare and expensive commodity.

Today, largely thanks to the internet, the world is awash with market Intelligence, and as any Business Intelligence vendor will tell you, all you need to do is gather all the information inside and outside the organisation into a big box and then hire some skilled analysts to extract the technical insights that will make your business more profitable.

You can read the rest of this post here (see http://excapite.blogspot.com/2011/07/some-quick-thoughts-on-why-insight-is.html)

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