The Sydney Morning Herald reported yesterday that Tasmania’s Premier, David Bartlett, believes there is “massive economic opportunity” in the NBN roll out and “that by 2013 Tasmania will be the most connected place on the planet”.. which “transform the value proposition for Tasmania for decades to come”. Indeed Tasmania is set to become next Silicon Valley-style tech hub.… [Read more…]
September 30, 2010
The news of TechCrunch’s sale this week to AOL reminded me of Jeremy Liew’s classic 2007 presentation on 3 Ways to build an online media model to $50 Million. Jeremy’s position was simply this: The cost of building and maintaining an online media business today is negligible. So it is relatively easy to break even: He estimated the… [Read more…]
September 29, 2010
Having calculated a valuation for Facebook based on the scale of the prospective sale of TechCrunch to AOL I couldn’t help wondering what could Michael Arrington have done to achieve a higher valuation for his Tech Blog. After all we have already explored how much more valuable TechCrunch may have been if it had become a… [Read more…]
September 29, 2010
The news today from GigaOm that AOL is close to buying TechCrunch provides us with an opportunity to revisit the Business of Blogging and perhaps even establish a fair valuation for Facebook’s IPO. You may recall that late last year 24/7 Wall St estimated TechCrunch’s revenues at $7.5 Million on an audience of 4 Million Uniques.… [Read more…]
September 26, 2010
Earlier this week Mashable published a set of numbers that suggested Facebook was now worth more than Dell, eBay, Yahoo, RIM, Adobe, Intuit or Starbucks. I don’t want to spend time debating the pro’s and cons of the rational behind Facebook’s valuation. After all we have already canvassed some of the key problems facing the… [Read more…]
September 21, 2010
You have probably already noticed that TV monitors around the globe have been sparkling with advertisements demonstrating FaceTime – Apple’s “revolutionary” new mobile video communications technology – in action. The brand name is of course an interesting attempt to take oxygen away from Facebook and a preemptive strike against the Facebook brand before it makes its inevitable… [Read more…]
September 14, 2010
As a follow-up from my last post on the conversation economy I would now like to explore the reputation economy. As I said before the conversation economy preexisted social media. It was based around the telephone. The engine room of this economy – at least as far as the marketing department was concerned – was… [Read more…]
September 14, 2010
It has been three and half years since David Armano brought the conversational economy into the mainstream marketing vernacular with his Business Week piece entitled It’s the Conversation Economy, Stupid. As consumer markets fragment, marketers and designers must understand how platforms evolve and influence human behavior – David Armano In the article David spent a lot… [Read more…]
September 3, 2010
Google continues to struggle with being social so here are a few simple ideas to help Google becoming more social in its approach. The place for Google to begin its social makeover is with the “Boy Scout and Brownie Badges and War Medals” that everybody is so busy collecting and sharing on the web these… [Read more…]
September 3, 2010
Some months back we briefly explored the idea that the world of advertising had evolved from an offline ”Browse with us, buy from them” into an online “Browse with us, buy from us” model. This seismic shift in the way we browser and buy online helps to explain why Banks and trading sites (e.g. eTrade) are more sticker… [Read more…]
September 30, 2010
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