A couple of interesting posts this week on how internet marketing is evolving from Find You to Find Me. The first comes from paidcontent.org and it describes how the role of the specialist internet marketer is evolving from Search Engine Optimization [SEO] specialist to Social Media Optimization [SMO] Specialist “[The] SMO recognizes that Facebook already has the best position to introduce… [Read more…]
October 29, 2010
Many years ago I was called in to take a look at a funds management trading system that, despite a great deal of investment in time and energy during its 3 year development, had failed to beat a coin toss once it went “live”. Prior to the launch the system had undergone extensive testing on… [Read more…]
October 26, 2010
For years now whenever I get into a discussion about the future of advertising I fall back on my old party piece: The old agency model of market leadership creative partnerships is long past its use by date. If you think hiring the best creatives, art directors and writers is what is going to win you… [Read more…]
October 25, 2010
The Tech Blogs are a buzz this month with speculation on how is on the cusp of revolutionising the TV industry in the same way it has revolutionised the publishing industry. Most of this discussion has been focused on the blocking of Google TV this month by the networks five months after the launch of Google… [Read more…]
October 25, 2010
I was just reading Chris Dixon’s recent post on the “Ladies Night” strategy and it occured to me that this was the first proof of the Freemium strategy I have read that didn’t include the word Freemium. It also provided a rare insight into when you should or shouldn’t be considering Freemium as a marketing… [Read more…]
October 22, 2010
I was in Perth earlier this week checking out Australia’s boom town economy looking out for signs of where the Federal Government’s $43 Billion NBN investment could deliver a potential ROI. (See Tasmania: The new Silicon Valley?) The most obvious place to start the search was the purpose built Technology Park situated adjacent to Curtin University. From memory… [Read more…]
October 17, 2010
If you have been following the metrics of the music business then you will know that the general trend is volume is up but revenues are down. As we can see in this data from the UK music industry album sales are slowing and singles are booming as customer tastes fragment into unit sales and… [Read more…]
October 11, 2010
There is an interesting piece over at paidcontent by Cory Doctrow on the Real Cost of Free. it was written in response to that piece on the The cost of free by Helienne Lindvall that I noted last week. As I’ve [Cory] written here before, copying isn’t going to get harder, ever. Hard drives won’t magically get bulkier… [Read more…]
October 9, 2010
If you found the Mobile Lawsuits infographic published by Mashable today interesting go check out Sam Brodie’s version (See Lawsuits in the Mobile Business). In that post Sam provides us with an insight into the internal drives (e.g KPI’s) that drive Nokia’s innovation culture. When I read the piece I immediately thought of how much Nokia’s… [Read more…]
October 8, 2010
I received a comment from the young French entrepreneur Lug Giroud last weekend offering praise for the site. Now these general types of comments are offered on a surprisingly regular basis but I must admit I fallen into the habit of dismissing them as spam. If somebody makes a specific comment about what is in the post… [Read more…]
October 29, 2010
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