Here’s a quick infographic based on that recent series of studies around Mary Meeker’s latest Web 2.0 presentation. (See Web Economics 101 or why the Long Tail of the web is free, Why the online vs offline ad spend is still out of whack and So just how many web sites can the advertising industry support?) Note: ARPU is average revenue… [Read more…]
November 29, 2010
We have spent a lot of time looking at what doesn’t work in the business of monetizing social networks so it’s probably time to take a look at what does. About this time last year I mentioned that digital ad agency Razorfish had revealed in its Digital Outlook Report 2008 [PDF] the existence of a mobile… [Read more…]
November 29, 2010
We discovered last week in has the competitive advantage of the Mobile Apps Store been over valued? that 70% of Apps in Apple’s App Store are paid Apps while just 30% are Free… and yet 3 in 4 downloads are free apps. This suggests the App Store economy is overweight in Paid Apps so let’s see if we can… [Read more…]
November 29, 2010
Here at excapite we are always delighted when somebody decides to take the trouble to write a post in response to one of our ideas. In this case it is Gib Basset of SignalHQ. He has posted a response to the idea set out in Shopsavvy, Facebook, Nokia and the Retail Convergence of a mobile handset… [Read more…]
November 29, 2010
Just thought I map the growth in the Mobile App Stores against the early growth trends on the web (Circa 1995) to see if it can provide any pointers on just how big the mobile apps economy could be. As you can see the growth in the number mobile apps over the past 2 years is tracking… [Read more…]
November 25, 2010
I was reading Sam Brodie’s post on the challenges he is facing as a brand architect operating within Nokia and it has left me wondering if we are now over estimating the value of the “ubiquitous” App and the “prerequisite” App Store in the increasingly “Me2″ mobile phone manufacturing sector. “From a consumer perspective, [mobile phone]… [Read more…]
November 25, 2010
With it being the peak season for online retailing over the next few weeks I thought this would be a good opportunity to provide some further insights into how Advertising Online has changed from the old Browse With Us, By From Them model to the new improved Browse With Us, Buy From Us model. By… [Read more…]
November 23, 2010
Every Brand has three characters. The Brand it thinks it is, the Brand it really is and the Brand the market thinks it is. This idea is essentially a bastardisation of Alphonse Karr’s epigram “Every man has three characters – that which he exhibits, that which he has, and that which he thinks he has.” Karr… [Read more…]
November 23, 2010
After reviewing Don Dodge’s 2007 estimates for Google’s revenues per search query I couldn’t help but quickly compare those figures with Facebook’s estimated CPM figures. I did a quick review of the Google revenues and the recent comScore search data over the past 2 quarters and it would appear the $0.12 per search query figure is… [Read more…]
November 23, 2010
While all the interest in News Corp. this month is focused on the Times Paywall and the new iPad Newspaper App Fairfax Media is quietly reporting that it now operates some 284 websites and that Digital now generate about 12 per cent of the company’s total revenues. “On the big news websites, I think the… [Read more…]
November 30, 2010
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