The Good, The Bad and The Ugly of 15 years of online advertising

Here’s a quick infographic based on that recent series of studies around Mary Meeker’s latest Web 2.0 presentation. (See Web Economics 101 or why the Long Tail of the web is free, Why the online vs offline ad spend is still out of whack and So just how many web sites can the advertising industry support?)

Note: ARPU is average revenue per unique. ARPWS is average revenue per web site.

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Tagged: Advertising Revenues, ARPU, ARPWS, Google, History of the Internet, Mary Meeker, Morgan Stanley, Online Advertising, Web 2.0, Web 2.0 Summit

Posted in: Advertising, Google, Internet, Web 2.0