Over the past quarter I have been running another one of those Google experiments. I was trying to discover how much effort it would take to generate a significant level of traffic on the site exclusively by targeting high page rankings on Google. Hence the focus on quantity rather than quality over the past 3… [Read more…]
December 31, 2010
Time to revisit the idea of fauxionary that we discovered just before Christmas. Pre-Christmas Brad Libby posted a collection of “buzzwords that are treated as if they represent an entirely new concept” under the heading New Wine in Old Bottles. In the list there is Personal Brand, Memes,Viral Marketing, Mindshare and an old favorite of mine in The Long Tail. Are… [Read more…]
December 31, 2010
Two very different takes on the future of the mobile web have been published on the web today. Stating the case against a Free Mobile Web is TechCrunch’s Sarah Lacy: “I’ve often wondered if the early Web pioneers had it all to do over again if Web companies would have put less of an emphasis… [Read more…]
December 30, 2010
The big news today is Magazine sales on Apple’s iPad plummet. For example the circulation figures for Wired’s iPad magazine have fallen over the past 6 months from the 100,000 it achieved when it was launched in June to just 23,000 in November. For those of you interested in seeing the trend line you can see… [Read more…]
December 30, 2010
At the moment Mobile Web Sites only represent about 1.28% of all web sites but as we saw in the chart in our last post the growth in the number of mobile web sites is significantly higher than the growth in mobile apps. Back in October Google announced that Mobile Advertising was on target to… [Read more…]
December 24, 2010
The Next Web has posted their Best 0f Mobile Commerce in 2010 today and in it are the growth stats and survey data to prove that 2010 was the year that Mobile Commerce took off in the States (e.g. 43% of Fortune 50 Companies have mobile web sites and 44% of smartphone owners download shopping apps).… [Read more…]
December 24, 2010
The NVCA has released a couple of press release this week on the state of the VC industry The first is a one pager on VC investment in the Internet Industry. The highlights of this Press Release are… 2,051. The number of Internet-specific companies that received VC funding in the last 5 years. $22.9 billion.… [Read more…]
December 23, 2010
The idea that thanks to SoMe Brands will become more like media companies is Fauxinary but the idea that thanks to SoMe everybody is becoming a media company is definitely not. The saga of the “Dickileaks” affair now being played out in Australia where the Nude Photos of Australian Football Stars posted by a Teenage… [Read more…]
December 22, 2010
You have probably noticed that I have been using the word revolutionary quite a lot to describe things that in reality little more than passe so to avoid confusion in future I am going to invent a new word to distinguish between what is truly revolutionary and what is actual nothing more than Fauxionary (i.e. Faux Revolutionary or Visionary).… [Read more…]
December 22, 2010
Today Mashable has published a piece on You-Tubes Most-Viewed Ads for 2010 and yes it includes the videos but it also provides us with the metrics we need to establish just how big the impact of YouTube has been so far in revolutionizing TV advertising. Let’s begin by looking at the winners. The Old Spice Guy Ad… [Read more…]
December 31, 2010
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