Mapping the rapid growth of mobile commerce in the USA

Having taken a look at TapMap’s heat map of ShopSavvy Bar Code Scanning activity early in November (See More news on the health of the ShopSavvy Economy) it would be remiss of us not to provide a link through to eBay’s impressive new global heat map: A data visualisation tool that displays mobile shopping activity in the U.S., Australia, Canada, France, Germany and the United Kingdom.

“In 2009, eBay integrated PayPal into the eBay mobile Web site and iPhone application, delivering an end-to-end mobile shopping experience for people shopping for anything from luxury cars to cell phone accessories. Today, every two seconds an item is purchased using eBay mobile. “ Fierce Mobile Content

 

When you take a look at this interactive map it is worth keeping in mind that back in 2007 the total value of Mobile Commerce transactions conducted in the USA was worth just $398 Million. This week the New York Times reports that eBay expects $1.5 billion in gross merchandise sales via mobile this year while Amazon has said it has sold $1 Billion in product over mobile devices last year (See EBay Shows Where Mobile Shopping Is Hot).

So in the same period the total value of eRetailing in the US has grown from $127 Billion to $141 Billion (i.e. 11%) – See What Black Friday can tell us about the state of E-Commerce in the US Today -  mCommerce has grown by over 500% and now represents just over 3% of all eRetail transactions.

Shoppers have demonstrated time and again they are willing to change a habit if there is a perceived benefit. The solution lies in putting technology where the shopper is—and increasingly, the shopper these days is on her smart phone. - Taking Mobile Marketing Beyond Coupons

Further Reading

• Imagine all the people, living a Mobile Life
• In a mobile world who has the time for eCommerce?
• Want to know how big mCommerce is going to be in the US? Go visit Tokyo.
• Mastercard shows its hand in the high stakes game of Mobile Payments
• A retailer you can bank on?

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