What is of specific interest to us in this collection of data is a study conducted by DotMobi on the growth in Mobile Web Sites.
The 2008 DotMobi study showed 150,000 mobile websites, while the 2010 study reached approximately the 3.01 million sites.
If we apply this data to the charts we created for How does the new mobile app store economy shape up against the old dot-com economy? we discover that the mobile web is growing 5x faster than the Mobile Apps Economy.
This of course is an important trend in light of the ideas explored in our recent post on Microsoft, Nokia, Google, Apple and the rise of the surrogate Mobile OS (Hint: Facebook).
The chart becomes even more interesting when we include the growth in mobile Facebook users in the dataset. Facebook now claims that over 200 Million users now login to the social network via their Mobile Phone. If we classify the profile of each mobile Facebook user as a unique mobile web site from which they create and manage their personal brand then we discover that Facebook now has an ecosystem of 200 Million mobile web sites.
This trend in Social Mobile (SoMo) isn’t unique to Facebook. We have seen similar growth in SoMo usage throughout Asia (e.g. Mobagetown) and the other US based Social Networks (e.g. Linkedin and MySpace). Therefore, if we estimate the number of SoMo user profiles across all social networks world-wide at 100x the number of Mobile Web sites, it is easy to see how the growth in mobile web sites and mobile app is secondary to the massive growth of SoMo usage.
December 24th, 2010 → 2:35 pm
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October 9th, 2011 → 1:12 am
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