In a world full of answers you start your journey by asking the right questions
Batchelor is leaving Tesco just when it looks to be on track to topple Virgin as the number one MNVO in the UK.
The retailer hit 2.5 Million subscribers on Christmas day. The rise of Tesco Mobile is seen as a threat to operators at the value end of the market simply and because of their ability to entice the female demographic with their in-store offering.
AS we have seen previous Mobile and Banking are a good strategic fit for any retailer running a loyalty card program (See Are your customers packing the new plastic? and A Telco you can Bank on?). All they need to do is upgrade the card offering into a mobile wallet.
Buying prepaid phones and credit while you are picking up your Pizza is an interesting idea. Particularly if you have 10-15 minutes to burn while you are waiting for the Pizza to cook.
The idea of Dominoes or even Starbucks entering into the MNVO market adds a new dimension to how the national retailers, not the Silicon Valley start ups, are in the strongest position to disrupt the established players in the Telco and Banking markets.