We Think, We Do

Having established that America’s value position on Innovation today is “I Think, You Do”, while China and much of Asia’s is all about “You Think, I Do” what then is Europe’s Innovation Value Proposition?

Well, as I have said before, what Europe may need to accept is that it has a very different innovation culture to that of both Silicon Valley and Asia. As I pointed out a long time ago in The Discipline of Innovation Teams: Different organisations have different value cultures and it is these value cultures that should determine how they choose to innovate and deliver new products to market. So perhaps this idea can be extended further and is an expression of national cultures? Maybe Europe, being more of a more family and socially orientated society, is better suited to the collaborative innovation model?

If we translate Product Leadership to mean today “I Think, You Build” and Operation Excellence to mean “You Think, I Build” then surely the collaborative innovation model translates into shared experience of “We Think, We Do”.

Three different ways of thinking. Three different ways of innovating. Hopefully three different ways that allow each culture to profit and be satisfied with their relative share of the future.

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Tagged: Innovation

Posted in: Innovation