Based on the Complete traffic data and the “time spent” data provided in yesterday’s Facebook presentation I estimate the total global YouTube viewing time for 2010 to be 1.5 Billion Hours. Now compare this with the estimated 200 Billion hours of TV consumed by US audiences last year and the estimated 46 Billion hours of Barclays Premier League (English Football or Soccer) consumed worldwide last year and you have the basis of the infographic below.
It should be note that although the Premier League attracts a similar sized global audience to Facebook (i.e. 600 Million+ viewers each week) it is a much more valuable media property. For example it attracts around $36 Billion – i.e. 18x Facebook’s revenues – in sponsorship and TV rights each year.
Posted on March 29, 2011
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