Look we have just about done this one to death over the past 18 months here at excapite and I won’t bore you with the details but suffice to say we have found no correlation between a high page ranking on Google and a significant increase in traffic. The simple rule of thumb is… If people know… [Read more…]
May 31, 2011
We nailed this one within 90 days of blogging. Since then the excapite experiment has proven time and again that building a brand using Social Media is both time-consuming and delivers a poor ROI compared to more traditional advertising alternatives. Here then is a reprint of my original thoughts on the subject after less than… [Read more…]
May 31, 2011
This one is an easy one. VC’s aren’t in the business of funding innovation. They are in the business of profiting from innovation. As we have seen before VC’s are generally late entrants into the innovation cycle and that’s why VC investment is a lag indicator of innovation in the US economy rather than a… [Read more…]
May 31, 2011
Quickly moving on to the next Internet Myth: eCommerce is disrupting retailing. We answered this question back in December 2009 when we discovered that after 15 years of investment and activity eCommerce accounted for 4% of America’s retail spending. Once we discounted the pre-existing mail order catalog industry from the growth equation (i.e. about 1%, in retail… [Read more…]
May 31, 2011
Since mentioning the CF phrase the search traffic to the site has collapsed so we need to get it off the home page quickly. So let’s run one of those retrospective series on the Top 10 myths about the Internet. We’ll begin with the original myth that we covered at the very beginning. The Internet… [Read more…]
May 31, 2011
Today there are over 80,000 iPad Apps and an estimated 250,000 iPad compatible iPhone Apps available for download in the App Store . Each day over 600 Apps are submitted to the App Store for approval. So I guess the question needs to be asked: Can you make money out of developing iPad Apps? Well… [Read more…]
May 30, 2011
Just thought I’d summarise my current thinking by mashing together some of the graphical elements from the previous posts on Metcalfe’s Law, how convergence is rending meaning irrelevant and the Surfing the Edge of Chaos into a single graphic. Needless to say it means something to me but I suspect that by now I have lost most… [Read more…]
May 29, 2011
TechCrunch have been running a bit of theme on ageism in the world of start-ups over the past month. There was the original “poking the flames” back in April by Michael Arrington with Internet entrepreneurs are like professional athletes they peak around 25. While today we have the counter argument by Adeo Ressi: Is there a… [Read more…]
May 29, 2011
Search the web for ways to improve your traffic numbers and you’ll find no end of guru’s offering advice on how to improve your search ranking on Google. The funny things is none of them ever mention what having the phrase “Click Fraud” on your home page can do for your page ranking. Needless to say… [Read more…]
May 27, 2011
If the history of information technology has taught us one thing it is that there is the killer app that launches the platform and then there is the discovered app that revolutionizes the platform. For example the Killer app of the personal computer was the Spreadsheet. The discovered app was desktop publishing in all its forms (e.g.… [Read more…]
May 31, 2011
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