Somebody asked me to explain the MobCon in 25 words or less so here it is. Or at least what it looked like back in 2007 when the iPhone was launched.
Notice that it is the device and not the customer that is at the heart of the challenge. It is how you add to the device experience that defines where you belong in the customers increasingly mobile life.
The next question is how has this idea evolved since 2007?
Advertisement
Posted in: MobCon
Posted on June 23, 2011
0