Over the course of the past two months we have taken a many faceted review of the analog dollars = digital pennies dilemma now facing all forms of the mass media.
We have explored the challenges facing the Newspaper, Television, Games and online pure plays (e.g. Social Networks and Web Portals). We’ve even spent time observing News Corp’s ongoing efforts to “stem the tide” online.
Now it’s time to wrap it up and come full circle on the MobCon story.
As you will recall in my last post Who profits from the 6 degrees of separation? I took you back to the beginning of the MobCon journey and expanded the original 3 keys into 5 keys to reflect the new MobCon media model of Find, Me, Find You and Let’s Exchange.
- Find Me,
- Find You,
- The Exchange,
- The Nodes or Device, and
- The Networks.
We then examined who profits from the 6 Degrees of Separation and discovered that the Networks share of the consumer’s wallet was 600x that of the social network.
Earlier, in the post What’s on the MobCon Radar for the Social Networks?, we discovered that the ARPU of the leading social networks was comparable with that of the leading online newspapers.
So we can say with some confidence that all Media online, be it social, DIY or professional content, suffers from the same problem. In comparison to the Node (device) and Network providers Media only receives a fractional share of the customer’ wallet. Continue reading