In his never ending quest to remain at the forefront of the avant-garde of the sharing economy the great MobCon is presently conducting an experiment in the art of creative destruction. What remains here are the 10 most popular posts (in order of publication, as opposed to the number of page views) of the original Excapite experiment.
Enjoy this appetizer of what was, in its day, a veritable feast for the eyeballs. 😉
Today there are over 80,000 iPad Apps and an estimated 250,000 iPad compatible iPhone Apps available for download in the App Store . Each day over 600 Apps are submitted to the App Store for approval. So I guess the question needs to be asked: Can you make money out of developing iPad Apps? Continue reading
To be honest I think I have just about completed this circumnavigation of the Google and So.Me Advertising Economies.
It’s probably time to start thinking about recompiling all these disparate threads into some kind of logical structure.
But, before I do, no discussion on the growth of online advertising over the past 15 years and the disruption of the print industry would be complete without taking a brief look at the problem of click fraud. Continue reading
Let’s take a quick look at how the arrival of the iPhone fundamentally changed the Mobile Convergence [MobCon] Value Chain.
Here is the original MobCon value chain as it was around the time of the launch of the iPhone.
If you have been following the links back to Tomi Ahonen’s blog you’ll know that he is very keen on SMS as a mobile advertising platform. After all it is the killer iPhone App. So I thought it would be worth exploring his ideas a little further by taking the opportunity to compare SMS with the other mobile and Internet messaging platforms (Think Twitter, email and Facebook). Continue reading
I noticed in the report circulating around the web this morning that Dominos UK iPhone pizza orders top £1 million in just three months and the UK online sales – including orders taken through Domino’s iPhone app – jumped 63pc to £128m (US$0.2 Billion) in 2010 and I couldn’t help but wonder just how big the online pizza economy was today. Continue reading
I was reading Sam Brodie’s post on the challenges he is facing as a brand architect operating within Nokia and it has left me wondering if we are now over estimating the value of the “ubiquitous” App and the “prerequisite” App Store in the increasingly “Me2” mobile phone manufacturing sector.