How the iPhone and the App Store have changed the Mobile Convergence Value Chain

Let’s take a quick look at how the arrival of the iPhone fundamentally changed the Mobile Convergence [MobCon] Value Chain.

Here is the original MobCon value chain as it was around the time of the launch of the iPhone.

Yes it’s true. Pizza Hut’s online pizza delivery business is the same size as Facebook

I noticed in the report circulating around the web this morning that Dominos UK iPhone pizza orders top £1 million in just three months and the UK online sales – including orders taken through Domino’s iPhone app – jumped 63pc to £128m (US$0.2 Billion) in 2010 and I couldn’t help but wonder just how big the online pizza economy was today.