The Art of Creative Destruction

In his never ending quest to remain at the forefront of the avant-garde of the sharing economy the great MobCon is presently conducting an experiment in the art of creative destruction. What remains here are the 10 most popular posts (in order of publication, as opposed to the number of page views) of the original Excapite  experiment.

Enjoy this appetizer of what was, in its day, a veritable feast for the eyeballs. 😉

Today you can find us at Tymbals

So how much money can you make out of developing iPad apps?

Today there are over 80,000 iPad Apps and an estimated 250,000 iPad compatible iPhone Apps available for download in the App Store . Each day over 600 Apps are submitted to the App Store for approval. So I guess the question needs to be asked: Can you make money out of developing iPad Apps?

Just how important has click fraud been in shaping the growth of the web economy?

To be honest I think I have just about completed this circumnavigation of the Google and So.Me Advertising Economies.

It’s probably time to start thinking about recompiling all these disparate threads into some kind of logical structure.

But, before I do, no discussion on the growth of online advertising over the past 15 years and the disruption of the print industry would be complete without taking a brief look at the problem of click fraud.

How the iPhone and the App Store have changed the Mobile Convergence Value Chain

Let’s take a quick look at how the arrival of the iPhone fundamentally changed the Mobile Convergence [MobCon] Value Chain.

Here is the original MobCon value chain as it was around the time of the launch of the iPhone.

Twitter vs. SMS vs. Facebook vs. Email in 2010

If you have been following the links back to Tomi Ahonen’s blog you’ll know that he is very keen on SMS as a mobile advertising platform. After all it is the killer iPhone App. So I thought it would be worth exploring his ideas a little further by taking the opportunity to compare SMS with the other mobile and Internet messaging platforms (Think Twitter, email and Facebook).

Yes it’s true. Pizza Hut’s online pizza delivery business is the same size as Facebook

I noticed in the report circulating around the web this morning that Dominos UK iPhone pizza orders top £1 million in just three months and the UK online sales – including orders taken through Domino’s iPhone app – jumped 63pc to £128m (US$0.2 Billion) in 2010 and I couldn’t help but wonder just how big the online pizza economy was today.

Has the competitive advantage of the Mobile Apps Store been over valued?

I was reading Sam Brodie’s post on the challenges he is facing as a brand architect operating within Nokia and it has left me wondering if we are now over estimating the value of the “ubiquitous” App and the “prerequisite” App Store in the increasingly “Me2” mobile phone manufacturing sector.

Will we Point, Click, Search, Scan, Swipe See, Sign or Touch the Future?

We noted late last year that there had been an explosion in emerging mobile payments platforms. Since that time we have seen a lot more announcements by the handset manufacturers, credit card companies, the major banks, Google, PayPal and the occasional Silicon Valley start-up (Think: Square) about how the mobile phone has the potential change the way we shop and pay our bills.

So how much money can you make writing an eBook?

[tweetmeme]I noted last week that Books are about to pass games in number of Apple apps after the book publishers placed 27 thousand iPad ready titles in the App Store. It was also last week that GigaOm asked the question could the Kindle and the iPad kill quality content?

“What Amazon and Apple are trying to do is significantly decrease the amount of money that publishers, and specifically authors, can make…. Its standard $9.99-per-title charge for e-books is the same kind of clear and present threat to existing business models in the publishing industry that the music industry faced as low-priced music became available on ubiquitous digital players.”

So just how much money can you make developing iPhone Games?

Last week we found out that the online games developers are suffering from the problems that plagued the online newspapers.

To break even on the web you need to generate 100 times the traffic. That’s why when we say Analog Dollars = Digital Pennies it means exactly that. Today $1 of revenue offline translates into 1 cent in revenue online.

So how about the mobile web. What’s the story there? How does the iPhone stack up against the established console game sales for the major publishers?

Mastercard shows its hand in the high stakes game of Mobile Payments

The WorldWide Investment in Online and Mobile Payment Technologies

SMS has been the mainstay of the Mobile Payments industry for over 10 years. Near Field Communication (NFC/RFID) is the emerging technology supported by Visa, MasterCard and the Global Banking community. It allows users to make payments by waving their mobile phone in front of a compatible reader.